Nike and Skims launch activewear venture for Spring 2025
Nike and Skims yesterday announced the launch of a joint venture, NikeSkims, set to debut in spring 2025 with a U.S. collection. Combining Nike’s expertise in sport science and innovation with Skims’ focus on body shaping, the new brand aims to offer activewear tailored to every woman’s form. The collection will include training apparel, footwear, and accessories designed for women athletes, and will initially be available online and at select U.S. retail locations, with plans for global expansion in 2026. Kim Kardashian, Skims co-founder, emphasized the partnership’s commitment to inclusivity and innovation, highlighting the meticulous design process for the collection.