Rising star Vicky Chen joins Songmont as ambassador
Chinese designer brand Songmont announced actress Vicky Chen (stage name Wen Qi) as its new brand ambassador. The campaign, titled Heart Wander, features Chen with the brand’s Spring/Summer tote bag in Nepal, symbolizing physical and emotional exploration. Founded 12 years ago, Songmont is a designer brand that gained prominence after entering e-commerce in 2018, topping Tmall’s Singles’ Day (Double 11) sales within four years. Chen, born in Taipei and raised in Suzhou, won the Golden Horse Award for Best Supporting Actress in 2017 and is known for her roles in The Bold, the Corrupt, and the Beautiful and Angels Wear White. She has 9.14 million Weibo followers.