Mugler Fragrance has appointed Chinese star Cai Xukun (38.1 million Weibo followers) as its global ambassador, citing his fearless style as a good match for the brand. The announcement included a new ad campaign for Angel by Mugler featuring Cai. This follows his attendance at Mugler’s Paris Spring 2025 show last October, where he sat next to Cardi B and met Creative Director Casey Cadwallader. The move highlights Mugler’s focus on China, following its Shanghai pop-up launch last summer.