Ferragamo’s sales declined 8.2% in 2024 to 1.04 billion euros ($1.13 billion), with a 4% YoY drop in Q4, largely due to weak demand in China. However, the company showed signs of recovery, with a smaller decline compared to the 9.6% drop in Q3. Regional performance varied, with Asia-Pacific facing the most significant challenge, down 18.9% for the year, while North America and Europe saw more positive trends in Q4. Direct-to-consumer sales were stable, showing slight growth in Q4, but wholesale sales continued to struggle, dropping 19.3% in Q4. The rollout of Maximilian Davis’ creative direction and new store concepts contributed to the brand’s ongoing turnaround efforts, alongside an enhanced digital strategy.