According to data from Tongcheng Travel, on the eve of the Spring Festival, the number of visitors to major attractions nationwide increased by more than 40% compared to the previous day, with theme parks and cultural landmarks seeing the largest growth. Compared to 2024, the 2025 Spring Festival holiday was moved up to the eve of the holiday, greatly boosting cultural and tourism consumption on the eve of the holiday. The booking volume for attractions on New Year’s Eve surged by over 100% YoY. Notably, this year, the main travel flow for the Spring Festival holiday shifted from homecoming trips to tourism-related travel. Due to the influx of Spring Festival tourists and the demand for “reverse family reunions,” hotel bookings in cities like Beijing, Shanghai, Shenzhen, Chengdu, and Chongqing saw a significant rise compared to the previous month.