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Diamond jewelry tops Chinese consumers’ gift preferences

A recent Nielsen IQ survey reveals that over 91% of Chinese consumers plan to buy gifts in the coming year, with 71% intending to purchase natural diamond jewelry. Among those expecting gifts, 71% wish to receive diamonds. Birthdays are the most popular occasions for gift-giving, and 71% of respondents view diamonds as essential for both buying and receiving gifts. Jewelry is the top choice for gifts, with 35% selecting it over fashion, accessories, and beauty products, and 45% of gift recipients favoring jewelry.

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