China Tourism Academy’s “2025 Snow and Ice Tourism Development Report” reveals that snow and ice leisure tourism in China reached 430 million visitors and 524.7 billion RMB ($72.5 billion) in revenue during the 2023-2024 season. For the 2024-2025 season, the number of visitors is expected to hit 520 million, with revenue exceeding 630 billion RMB ($87 billion). Data from platforms like Meituan, Tongcheng Travel, and Qunar show significant growth in snow tourism interest, with searches increasing by up to 83%. A survey by the China Tourism Academy found that 71.2% of tourists plan to engage in snow leisure activities, with 64.2% expecting to increase or maintain their spending on snow tourism.