Due to ongoing wildfires in Los Angeles, the 6th edition of LVMH Watch Week will be relocated. Originally set to take place in Bel-Air from January 21 to 24, the event will now move to New York City due to the spread of the Pacific Palisades fire and mandatory evacuation orders. Nine LVMH brands will showcase their latest timepieces to U.S. media and retailers in New York, with additional presentations scheduled for the end of January in Paris for media, retailers, and clients. This year’s Watch Week will feature the debut participation of Tiffany & Co., Louis Vuitton, and L’Épée 1839, alongside Bulgari, Daniel Roth, Gerald Genta, Hublot, Tag Heuer, and Zenith. Since its launch in Dubai in 2020, LVMH Watch Week has also been held in Singapore and was most recently hosted in Miami last year.