On January 13, German footwear brand Birkenstock opened a new store at Tianhuan Plaza in Guangzhou, marking its entry into the South China market. The store showcases Birkenstock’s signature footbeds and products designed to promote foot health. Its design reflects the brand’s values of practicality, quality, and heritage, featuring a range of products that highlight its iconic footbed and craftsmanship dating back to 1774. This is Birkenstock’s first store in Guangzhou, offering customers a unique shopping experience focused on foot support and comfort.