Valentino has unveiled a new advertising campaign for the 2025 Chinese New Year, directed by Alessandro Michele. The campaign features brand ambassadors Sun Li and Jolin Tsai, who wear pieces from Valentino’s 2025 Resort collection. The advertisement highlights the vitality and renewal inherent in Chinese New Year traditions, capturing intimate moments between the two as they celebrate the holiday together. The visuals emphasize the emotional connection between the figures, blending past and present to showcase the enduring warmth and significance of the holiday.