Versace has released a new short film for the Spring Festival, titled The Legend of the Snake, which draws from traditional Chinese culture. The film uses an ink-wash style to depict the legendary story of the Snake zodiac, highlighting themes of spirituality and protection. The tale recounts how a young man, lost in the mountains, was guided home by a mystical snake, which led him safely back along a golden path. This story led to the snake's inclusion in the Chinese zodiac, symbolizing both protection and wisdom. In addition to the film, Versace has launched a special red envelope cover for the New Year, featuring a golden snake and Baroque-inspired prints, reflecting the brand’s connection to the Snake symbolism and Chinese cultural motifs.