Louis Vuitton unveils Pharrell’s debut menswear campaign
Louis Vuitton has launched its 2025 spring menswear campaign, Le Monde Est à Vous, in collaboration with Pharrell Williams. The campaign, photographed by Stef Mitchell, was shot at the UNESCO headquarters in Paris, a location previously used for the brand’s debut fashion show for the collection. The venue’s modernist architecture and geometric dome symbolize global connectivity, underscoring the cultural themes of the collection. Pharrell’s “LVers” design concept is featured, blending hand-embroidered Damier checks, sailor elements, and multicultural silhouettes, highlighting the fusion of classic and innovative Louis Vuitton styles. The collection includes leather jackets, wide-leg trousers, and suits crafted from innovative materials. Accessories include new versions of the Speedy P9 bag, Speedy 30 bag, Millionaire 4.0 sunglasses, and LV Footprint footwear, with styles available in Monogram and rare leather.