Balenciaga unveiled its New Year collection campaign on January 6, directed by Lucca Lutzky, and featuring Chinese actress Zhang Xiaofei, singer-actress Yang Chaoyue, and model Liu Bingbing. The collection, which includes denim jackets, the Taxi leather jacket, hoodies, and T-shirts, features a distressed Balenciaga logo. It will be available at Balenciaga boutiques, on Balenciaga.cn, and via the WeChat mini-program. The campaign is set in a casual home environment, with the protagonists reflecting on the past year and looking forward to the new one.