Chinese car manufacturers have introduced a wave of new premium electric vehicles (EVs) throughout the year, but analysts predict that the launch of all-new models will slow down in 2025 due to weakening demand in the local market. Premium EVs in China, priced over 300,000 RMB ($41,000), face limited growth potential despite competition from brands like Xpeng, Nio, Li Auto, Zeekr, and BYD. While sales in this segment have grown in recent years, they have started to slow, with premium models accounting for about 10% of total EV sales. Ongoing price wars and challenges in breaking into the premium market have led some companies, such as Human Horizons and Geely’s Jiyue EV brand, to struggle with sales and financial difficulties. Despite the slowdown, overall sales of new-energy vehicles (NEVs) are expected to rise by 28% this year, with 15.78 million units projected to be sold.