Gucci has launched its 2025 Chinese New Year campaign, celebrating the upcoming Year of the Snake with brand ambassadors Ni Ni and Xiao Zhan. The campaign, designed by Creative Director Sabato De Sarno, centers around family and cultural traditions, capturing emotional moments between two families. The campaign showcases a new collection incorporating the snake motif. Key items include floral print scarves, Horsebit 1953 loafers, Re-Web sneakers, and the Gucci Blondie bag, all blending classic and modern design elements.