Cadillac announced Olympic table tennis champion Fan Zhendong as its brand ambassador on January 3, drawing significant attention online. Fan, a two-time gold medalist at the 2024 Paris Olympics, later announced his withdrawal from world rankings due to psychological challenges, but clarified he is not retiring and will continue competing. Cadillac reported six months of consecutive sales growth in late 2024, with December sales reaching 14,000 units, driven by strong performances from the XT5 and CT5 models. The brand implemented measures to improve dealer profitability and reinstated a production-to-order system for key models. By year-end, Cadillac’s dealership network in China expanded to 330 outlets.