Acne Studios has unveiled its 2025 Spring Festival collection to celebrate the Lunar New Year of the Snake. The collection features design elements inspired by the snake, a symbol of wisdom, good fortune, and longevity in Chinese culture. The brand has integrated these themes into its signature pieces, marking the occasion with a distinctive visual style. Acne Studios also collaborated with brand ambassador Ma Sichun for the campaign, which draws inspiration from traditional Chinese customs. In the advertisement, Ma Sichun interacts with a custom butterfly-shaped lantern, sharing her New Year story and bringing a lively, festive atmosphere to the campaign.