Breitling has opened a new boutique in the Qiantan district of Shanghai, located at the Taikoo Li shopping center. The store design reflects the brand’s signature industrial loft style, with black steel frames and the iconic yellow color, alongside a vintage-inspired atmosphere featuring reddish-brown brick walls and leather sofas. The boutique showcases Breitling’s three main collections — air, sea, and land — displaying both classic and new timepieces. Additionally, the space incorporates thematic elements like motorcycles, pilot helmets, and surfboards. This opening marks Breitling's continued expansion in China, emphasizing the brand’s focus on the local market.