China’s Nio plans to launch its new Firefly electric vehicle brand in Europe in the first half of 2025, aiming to boost its market share despite recent European Union tariffs on Chinese-made EVs. Nio’s CEO, William Li, acknowledged that these tariffs would impact Firefly’s market chances, but expressed confidence in the brand’s competitiveness, highlighting its advanced smart EV technology developed over a decade. The Firefly brand is positioned as a rival to European brands like Mercedes’ Smart and BMW’s Mini, and Nio will collaborate with local partners for its sale and service in European markets.