Moschino has opened a new flagship store in Beijing’s Sanlitun Taikoo Li, located in the city’s central business district. The 200 sqm store, which features a design concept by Creative Director Adrian Appiolaza, showcases the brand’s womenswear, menswear, children’s clothing, and accessories. To mark the occasion, Moschino has launched a limited-time interactive installation at the store, which will be open from December 20, 2024, to January 2, 2025. The installation features a giant paper boat surrounded by clouds, inspired by a key element from Appiolaza’s debut fashion show. The store’s interior reflects a new design vision tailored specifically for this flagship location.