Canadian luxury outwear brand Moose Knuckles has launched a new collection for the Chinese New Year, themed around the symbolism of the snake shedding its skin, representing transformation and evolution. The collection incorporates elements of traditional Chinese culture, blending them with modern design. A key feature is a snake-inspired logo, which merges calligraphy and natural snake patterns. The color scheme uses classic Chinese New Year colors — red, gold, and black — to create a festive yet elegant look. The collection includes jackets, sweaters, T-shirts, and hats, with each piece reflecting the theme of “Endless Evolution,” while bridging traditional cultural motifs with contemporary fashion.