Nike reported its Q2 results for fiscal year 2025 on December 19. Revenue was $12.35 billion, down 8% YoY. Earnings per share (EPS) fell 25% to $0.78, while net profit dropped 26% to $1.163 billion. For the first half of the fiscal year, Nike’s revenue decreased 9% to $23.94 billion, and net profit fell 27% to $2.21 billion. In Greater China, Q2 revenue was $1.711 billion, down 8%, with the region continuing to face retail traffic declines and inventory clearance challenges. Despite these setbacks, Nike remains optimistic about the long-term potential of the Chinese market and is increasing investment in local product innovation and research.