Swiss luxury brand Bally has launched a limited edition collection for the 2025 Chinese New Year of the Snake, in collaboration with Swiss artist Beni Bischof. The collection, inspired by contemporary illustrations of the Chinese zodiac snake, combines Bally's iconic red elements with designs reflecting the brand’s century-long shoemaking heritage. The collection includes ready-to-wear garments, footwear, and accessories, featuring the “Bally Lucky Baba Snake” symbol. Key items include cotton leisurewear, Polo shirts with buttoned collars, and the Darsyl men’s and Dune women’s sneakers, made from calf leather with lightweight rubber soles.