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Vietnam orders Temu to halt operations over regulations

The Vietnamese government had previously required Temu and Shein to complete an e-commerce registration application by the end of November. Due to their failure to meet the deadline, the Vietnamese Ministry of Trade has now ordered Temu to cease operations in the country. Temu told the media that it is working with the Vietnam E-commerce and Digital Economy Agency and the Ministry of Industry and Trade to complete the necessary registration. Shein’s Vietnam website is currently inaccessible, with the company stating, “Shein is committed to complying with the laws and regulations of the countries in which we operate.”

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