American footwear brand Cole Haan has partnered with HiMaxx, a retail distributor in China, to expand its presence and sales in Greater China. The exclusive distribution agreement will see HiMaxx launch a premium branded division dedicated to Cole Haan, operating over 30 stores across Hong Kong and Mainland China. HiMaxx, which was founded in 2017, is focused on multi-channel strategies and already has a strong retail and e-commerce presence in China.