Domestic niche high-end fragrance brand Melt Season has launched a new video series titled “Free Spirit,” which will be hosted by the brand’s founder, Lishi. The series aims to explore themes of freedom, passion for life, and creativity through the lens of female experiences and friendships. In the first episode, Lishi is joined by Qin Zhouyi, the founder of Kunying Entertainment, who was also Lishi’s business partner in their first venture. The series intends to highlight the meaningful connections between women and their influence on each other’s lives.