Chinese skincare brand Seasonray has announced its closure. Founded in 2022, the brand had introduced several flagship products. However, due to changes in the market environment and intense competition for traffic, the company was unable to allocate additional funds for promotion, leading to its shutdown. All products have been removed from its official Xiaohongshu store, and clearance sales have concluded. The brand primarily operated on Xiaohongshu, where it published 17 posts starting in September 2023 before gradually ceasing updates on March 7 this year.