British footwear brand Dr Martens reported an 18% decline in revenue to 324.6 million British pounds ($396.7 million) for the first half of the year, with DTC sales making up 56.4% of total revenue but falling by 7%. Wholesale revenue dropped 29%, and regional sales in Europe, the Middle East, Africa, the Americas, and Asia-Pacific all saw declines. In China, after its distribution agreements expired in 2023, Dr Martens shifted to direct operations, closing franchise stores nationwide and focusing on Shanghai and Hangzhou. By mid-2025, only 10 direct stores will remain in China, down from nearly 100 two years ago.