Luxury fashion brand Shiatzy Chen has announced that singer-dancer Liu Yu is now the brand’s official ambassador, marking an upgrade to their ongoing collaboration. Liu, a rising star known for promoting traditional Chinese culture, has worked with the brand since his first appearance at their Paris runway show two years ago. Since then, he has participated in multiple seasons at Paris Fashion Week, helping to raise the brand’s profile with frequent mentions in social media and fashion press. Liu has 5.2 million followers on Weibo.