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US skincare brand Tula shutters China operations

North American probiotic skincare brand Tula Skincare announced on November 21 the closure of its Tmall and Douyin overseas flagship stores due to “strategic adjustments.” The stores cease operations today. Tula’s Xiaohongshu account, with fewer than 500 followers, stopped updating in February 2023, and its WeChat account ceased updates in November 2023 — just two years after entering the Chinese market.

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