Baozun E-commerce released its Q3 financial results for 2024 on November 21, covering the period ending September 30. The company reported net income of 2.1 billion RMB ($288 million), a 13% increase YoY. Of this, the e-commerce business contributed 1.8 billion RMB ($246 million), a 14% rise from the previous year, while the brand management division generated 330 million RMB ($45 million), a 10% increase. The company’s performance was driven by growth in both e-commerce and brand management sectors. Notably, Baozun’s brand management of Gap China saw its first comparable revenue growth.