The HBO documentary Very Ralph will have its China premiere on December 4. The film chronicles the life of Ralph Lauren, founder of the eponymous brand, and his journey in building one of the most iconic names in fashion. It offers a rare glimpse into Lauren’s private life and career, drawing from 50 years of archival material. The documentary also includes interviews with his family and long-time collaborators, shedding light on his influence in the fashion industry. Ahead of the premiere, Ralph Lauren launched an ad campaign at Shanghai’s Xujiahui metro station, featuring visuals from the documentary and highlights from the brand’s runway archives. The campaign aims to bring attention to the documentary and the enduring legacy of the designer.