Chanel has unveiled its first beauty concept boutique, Maison de Beauté, in Paris’ fashionable Chaussée de la Muette district. Spanning 180 sqm across three floors, the store showcases Chanel’s complete range of beauty products and offers exclusive skincare treatments. Blending classic French architectural style with modern design, the boutique features signature Chanel elements, including a black-and-white color scheme, gold accents, and tweed fabric decor. With annual revenue nearing 20 billion euros ($21.8 billion) last year, analysts see the new store as part of Chanel’s strategy to attract consumers with refined experiences and reinforce its leadership in the beauty sector.