Italian luxury footwear brand Hogan launched a pop-up exhibition of its Fall/Winter Collection at Chengdu IFS on November 18, offering an interactive experience for visitors. The event featured brand ambassador Tan Jianci, who participated in several of the on-site activities. One element was the “Photo Studio,” where attendees could create a personalized “Hogan ID Card.” Tan also took part in a DIY station, designing a custom storage card holder.