Burberry Beauty has opened its first global concept flagship store at Harbour City, Hong Kong. The launch event featured Canto-pop star Sammi Cheng alongside Jeannie Chan, Jeremy Wong, Alex Fong, and Anson Kong. Inspired by the brand’s original 1913 London shop, the store’s design blends classical architecture with modern elements. It offers a full range of Burberry fragrances, including Burberry Goddess and Burberry Hero, alongside beauty products such as the Brit Shine Lipstick and Beyond Wear Foundation. This flagship marks a significant step in Burberry Beauty’s expansion in the region.