Vacheron launches AR-powered exhibition in Shanghai
Vacheron Constantin has launched its “From Geometry to Artistry” nationwide exhibition at Shanghai’s IFC Mall, focusing on its craftsmanship and celebrating the 20th anniversary of its Patrimony collection. The exhibition features a new limited-edition timepiece designed for the occasion, which incorporates geometric aesthetics and mechanical precision. In addition, the event presents new masterpieces revealed at the 2024 Watches and Wonders Geneva exhibition, giving domestic audiences their first chance to see them. A key feature of the exhibition is the “Master Workshop” area, where visitors can explore Vacheron Constantin's watchmaking process through interactive installations. One notable display is the “Time Magic Book,” which uses augmented reality (AR) technology to allow visitors to experience the stages of watch creation from design to completion.