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Shanghai Jahwa’s Herborist exits Paris retail location

Shanghai Jahwa’s cosmetics brand Herborist (佰草集) has closed its Paris flagship store, according to an official statement. The store, located at 38 Avenue de l’Opéra in Paris, was Herborist’s first overseas flagship and opened in 2015. It also made Herborist the first Chinese cosmetics brand to open an independent store in a major international commercial district. Since 2008, Herborist has been sold in France through the cosmetics retailer Sephora, and later expanded into other European countries including the Netherlands, Spain, Italy, Turkey, Poland, Sweden, Denmark, and Germany through Sephora’s retail channels.

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