China’s 2024 Singles’ Day (Double 11) concluded today, seeing a surge in travel product sales, contrasting with slower growth in other sectors. Despite the complex promotional activities, demand for “pre-purchased travel” boomed, with platforms like Fliggy reporting a double-digit growth in transaction volume and a 40% increase in transaction users. Many travelers, especially younger consumers, are buying travel packages in advance to secure current prices amid fluctuating costs. This year, outbound travel rebounded strongly, with destinations such as Hong Kong, Japan, and Thailand topping sales.