Swiss skincare brand Valmont is expanding rapidly in China, opening seven new stores across cities like Nanjing, Harbin, and Shenzhen in 2024. The brand now operates five dedicated stores and 31 beauty counters, mostly in high-end shopping centers. In addition to official outlets, Valmont reaches a wider market through over 500 authorized beauty salons in both urban and rural areas. Despite criticisms regarding its widespread distribution, the brand maintains its premium positioning, leveraging its Swiss heritage and advanced skincare technology.