SaSa International Holdings reported a 9.8% YoY decline in Q1 total turnover, dropping to HK$944.6 million ($120.4 million), driven by a 20.4% decrease in sales in Hong Kong and Macau amid macroeconomic challenges and increased outbound travel. However, online sales surged by 71.3%, reaching HK$201.2 million ($25.8 million), with mainland China generating 160.3% growth. Southeast Asia saw modest growth of 8.4%, largely due to store expansions in Singapore. This performance reflects SaSa’s strategic pivot toward online channels, particularly in mainland China, where digital sales have offset offline declines.