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Giorgio Armani brings ‘Love’ pop-up to Beijing

Giorgio Armani’s “Love” pop-up experience, following successful launches in cities like Miami, Paris, Dubai, and Rome, has debuted in Beijing. Located at the China World Mall, the limited-time space will feature a series of gender-neutral fashion and accessories. The installation includes sculptures by Italian artist Marcantonio, such as blue deer, gorillas, and pandas, which highlight themes of nature and love that transcend boundaries. Additionally, visitors can interact with the sculptures through augmented reality, using QR codes to bring the artworks to life in an immersive experience. The exhibition blends fashion, art, and technology to explore the universal theme of love.

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