Japanese fashion brand United Arrows will open its first direct-operated store in mainland China, “United Arrows Shanghai Jing’an Kerry Center,” in late January 2025. The store will offer high-end sports and casual brands, along with exclusive Shanghai-original products from United Arrows, Beauty&Youth United Arrows, and Roku. The store’s design will differ from the brand’s Japanese locations, featuring materials like marble to create a modern and elegant atmosphere. As the first direct-operated store in the region, it aims to establish a presence in the local market and will collaborate with local partners for future expansions in major cities. Additionally, an online flagship store is set to launch on Tmall next month.