Salomon opened its flagship store at No 245 Madang Road, Xintiandi, in the Huangpu District of Shanghai, on October 30. This new location follows the brand’s flagship store on the Champs-Élysées in Paris and represents a significant expansion in its global presence. Attending the opening were Yin Yi, Vice President of Salomon Greater China, elite athlete and world champion trail runner Yao Miao, and senior representatives from Ruian Xintiandi, including Senior Commercial Director Li Zhenhui and Deputy General Manager Tao Ran. The opening of this store highlights Salomon’s recent focus on enhancing its brand, product offerings, and retail experiences in the outdoor sector.