Burberry opened its new flagship store in Sanlitun, Beijing, on October 30. The three-story space features design elements inspired by British architecture and aims to blend the vibrant atmosphere of Sanlitun with classic elegance. The store includes large floor-to-ceiling windows for a bright interior and uses natural British limestone for its counters, making it the first Burberry boutique in China to do so. The store showcases a selection of outerwear, the 2024 winter collection, and classic Burberry pieces. To mark the occasion, Burberry hosted a launch event attended by brand ambassadors Tang Wei and Chen Kun, along with several notable guests, including director Xin Shuang, ballet artist Tan Yuanyuan, Olympic champion Cai Yun, supermodel He Cong, and various actors.