Supreme sale helps VF Corp returns to profit despite revenue drop
VF Corporation, the parent company of Vans, yesterday released its second-quarter results for the period ending September 30. Revenue declined 6% YoY to $2.76 billion, with a gross margin of 52.2%. Net profit was $52.18 million, a recovery from a loss of $450 million in the same period last year. Although sales for its brands The North Face, Vans, Timberland, and Dickies continued to decline YoY, the decrease was significantly smaller than in previous quarters. VF Corporation CEO Bracken Darrell stated that the launch of new Vans products and collaborations with social media influencers have been successful. Additionally, the recent sale of the Supreme brand to EssilorLuxottica generated nearly $1.5 billion in net proceeds, which will allow the company to further reduce debt while striving for additional cost savings.