Fear of God launches Douyin store with Thunderbird line
Fear of God launched its first official flagship store on Douyin E-commerce, marking its entry into the Chinese market on October 23. The store debuted the Essentials 2024 Winter Holiday Core collection and the exclusive Thunderbird series on October 25. Founder Jerry Lorenzo highlighted the brand's effort to combat counterfeit goods and ensure consumers recognize genuine Essentials products. The Thunderbird series features artistic elements from Season 8, combining a thunderbird motif with the number '8.' To celebrate, Lorenzo will host a Douyin livestream, giving away 10 signed shirts. The store's opening coincides with China's Singles' Day (Double 11) shopping festival, with hosts Li Chen and Li Can Sen promoting the event. Additionally, Fear of God held a fashion night in Shanghai on October 8 to celebrate its market entry.