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P&G’s revenue dips as SK-II slows in China

Procter & Gamble announced its financial results for Q1 of FY 2025, reporting a 0.7% YoY decline in revenue to $21.74 billion, falling short of market expectations of $21.96 billion. Organic revenue grew by 2%, while analysts had previously anticipated an increase of nearly 2.1%. During the period, P&G’s average prices rose by 1%, significantly lower than the increase seen in the same period last year. By segment, the beauty products division experienced a 2% decline in organic revenue, primarily impacted by poor performance of the high-end brand SK-II in the Chinese market. Hair care products saw low single-digit growth, partially offsetting the slowdown in revenue from China. The beauty care division’s organic revenue grew by 3%, while the healthcare division grew by 4%, and the fabric and home care division saw a 3% increase. P&G maintained its overall sales outlook for FY 2025, expecting growth of 2% to 4%.

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