Rimowa has announced director Xin Shuang as a brand ambassador for Greater China. In a recent advertisement, Xin visits Beijing’s Wudaoying neighborhood to discuss his perspectives on passion and life, along with his experiences using Rimowa luggage. Transitioning from a guitarist to a new generation director in China, Xin highlights how he expresses his artistic views through different roles. He sees customizing luggage as a creative process, with each Rimowa suitcase reflecting unique memories from his travels. Xin currently has 207,500 followers on Weibo.