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Xiaohongshu’s Q1 revenue hits $1B, profit soars 400%

According to sources cited by the Financial Times, Xiaohongshu’s revenue in Q1 slightly exceeded $1 billion, with a net profit of approximately $200 million. During the same period last year, the company generated around $600 million in revenue and a net profit of $40 million. In July of this year, Xiaohongshu received backing from venture capital firm DST Global, bringing its valuation to $17 billion. The company had previously gained support from Alibaba, Tencent, Sequoia Capital, and Temasek. The Financial Times noted that this strong growth is largely driven by Xiaohongshu’s increased advertising investment targeting Gen Z female consumers.

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