Salomon has appointed Anne-Laure Nicod as its new global public relations and communications director, succeeding Tim Sweeney after his eight-year tenure. Based at Salomon’s headquarters in Annecy, France, Nicod will lead global communications, PR, and social media strategies to boost the brand’s awareness, athlete partnerships, and key initiatives. With a strong background in social media and content strategy from her previous role at Chanel, where she contributed to major campaigns and events, Nicod brings extensive experience in driving brand growth. Salomons chief brand officer, Scott Mellin, expressed confidence in Nicod’s ability to expand the brand’s global reach.